Lloyd Mats, the automotive aftermarket’s leading manufacturer of custom floor mats, has introduced a new line of high quality, value priced floor mats. Lloyd’s new Velourtex™ mats are made from a premium nylon yarn, that has a smooth texture similar to late model automobile manufacturers’ mats, but with a denser, heavier carpet face for improved durability. Velourtex™ mats carry a full two-year warranty.

Velourtex™ mats are manufactured from U.S. sourced materials in Lloyd’s new Northridge, California facility. All mats feature Lloyd’s non-skid TractionBac™ rubber backing and include factory-compatible anchoring devices, or Lloyd’s proprietary anchoring devices, to keep the mats securely and safely in place. A color matched woven binding adds the finishing touch.

Available in the 10 most popular late model interior colors, Velourtex™ floor mats are custom manufactured for almost every car, truck and SUV sold in the U.S. since 1950. Mats are available plain, with many automobile manufacturers’ licensed trademarks, or personalized embroidery.

Consumers are encouraged to visit www.lloydmats.com to view available mat colors, trademark and embroidery options and information on where to buy Velourtex™ mats. Retail prices start at $54.90 for plain front mats and $79.90 for front mats with licensed trademarks or personalized embroidery.

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